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The Popularity of Sports Betting in Australia

The Popularity of Sports Betting in Australia

Written By Carla Harris

Live Sports Betting

Although lottery scratch tickets and poker machines are currently Australia’s favourite form of gambling, the country also has a longstanding tradition of sports betting. In the wake of regulatory restrictions such as the Interactive Gambling Act (IGA) of 2001, sports betting has enjoyed something of a resurgence.

The IGA specifically targeted casino gaming, making it more difficult for gambling businesses to offer casino gaming and advertise these services to Australian citizens. Under current Australian law, however, it remains perfectly legal for licensed gambling companies to offer online and brick-and-mortar sports betting.

According to a recent study by Roy Morgan Research, the majority of Australians go online to place sports bets — and this trend is currently on the rise. In fact, the popularity of Internet sports betting has more than quadrupled since 2004. Between June 2013 and June 2014, approximately 1.1 percent of adult Australians (207,000 individuals) placed at least one online sports bet over an average of three months.

The second most popular sports betting outlet is provided by Australia’s Totalisator Agency Board. Operating under the acronym TAB, this organization maintains a network of agencies and outlets in clubs, bars, and hotels. As a whole, TAB services attract 137,000 gaming enthusiasts (0.8 percent of the adult population) in any given three months.

The second most popular sports betting outlet is provided by Australia’s Totalisator Agency Board. Operating under the acronym TAB, this organization maintains a network of agencies and outlets in clubs, bars, and hotels. As a whole, TAB services attract 137,000 gaming enthusiasts (0.8 percent of the adult population) in any given three months.

A large number of Australians and Australian tourists also place sports bets in the country’s numerous casinos. Major gaming resorts such as the Crown Casino and Entertainment Complex in Melbourne, Victoria, offer professional in-house bookies who can broker wagers on sporting events throughout Australia and the rest of the world.

To accommodate those who want to watch the sports drama unfold in real time, Crown offers a number of HD televisions that are tuned to a wide variety of popular games, matches, and races. These massive-screen TVs are spread evenly throughout Crown’s spacious sports betting area.

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