Written By Carla Harris
In September of 2014, the Australian-based sports betting organization Sports Trading Club Partnership sold half of its holdings to the Universal Sports Group, a subsidiary of Jenforth Holdings Limited with headquarters in the British Virgin Islands.
The Sports Trading Club has done substantial business for years throughout the countries of Australia and New Zealand. Rebranded as USG Partners (or USGP) in the wake of the fifty-percent acquisition, the Universal Sports Group is now poised to give the Sports Trading Club brand name a significant foothold throughout South Africa and Asia.
Working with commodities traders in Laos, Vietnam, and Cambodia, the Sports Trading Club launched a joint venture to expand into the Indochina region. Following this promising endeavor, USGP secured an additional license to bring the Sports Trading Club to the growing South African marketplace.
According to Sports Trading Club General Partner Anne Larter, USGP has “big plans to grow the Club internationally.” Larter went on to explain that USGP considers Sports Trading Club to be an “emerging brand with a strong track record throughout Australia and New Zealand” and that the recent acquisition presents an excellent opportunity to capitalize on the “extraordinary profits” and “phenomenal growth” in the booming field of online sports gambling. “This is a real opportunity to go to the next stage,” she added.
Asian gambling companies currently make up 34 percent of the worldwide gambling market, and by 2015, the Asian online sports booking sector is expected to reach a combined net worth of more than $164 billion.