Written By Carla Harris
In addition to its well-deserved reputation for sun and surf, Queensland, Australia, is also a renowned destination for gaming enthusiasts. With four operational casinos and approximately 45,000 gaming machines in more than 1,200 pubs, it already supports more recreational gambling operations than any other Australian state. A new initiative supported by State Premier Campbell Newman aims to ease Queensland’s employment and state revenue problems by expanding these operations even further.
Newman recently announced plans to bring three new multibillion-dollar casino resorts to the Queens Wharf precinct of Queensland. The Australian casino conglomerate Crown Resorts has partnered with the China’s Greenland Holding Group to bid for the massive construction and development project.
This partnership between Australia and China speaks volumes about the current casino market in Queensland. In recent years, Chinese tourism has been steadily growing throughout the region.
After seeing Singapore give a significant boost to its tourism market by building luxury casinos, Premier Newman and other Australian officials are hoping to follow suit in Queensland. In order to turn a profit, however, the proposed Queensland casinos must be specifically designed to attract Chinese tourists.
Premier Newman acknowledges that the design of these casino resorts will be absolutely essential to their success. He adamantly stresses that the future facilities should be “iconic,” and said, “We’re not just looking for a hotel and some shops.”
Like Crown Resorts, the remaining three shortlisted contenders for the Queensland bid all have strong connections to China. No matter who ultimately controls the project, the results are likely to be impressive.
Crown Resort currently owns and operates Melbourne’s world-class Crown Casino and Entertainment Complex in addition to other luxury gaming and hospitality facilities in Australia and abroad. At present, Crown Resort’s biggest competitor for the Queensland bid is the Echo Entertainment Group, an organization that already runs the Treasury Casino and Hotel in a beautiful, heritage-listed building that stands roughly adjacent to the Queens Wharf precinct.