World leading online gambling provider Microgaming™ have their first top-tier supply deal for the year. They will be partnering with poker brand, PokerStars. Under the agreement between both parties, PokerStars will provide its online casino content to Microgaming™ via the Quickfire gaming platform.
It has been said, despite PokerStar being primarily associated with online poker, they are looking for ways to diversify their gaming portfolio. The brand opened their own online casino, and the deal with Microgaming™ allows them to achieve their goal of offering more variety in terms of casino games available.
Microgaming™ will be making their gaming portfolio available to the PokerStar’s global online casino. The website is expected to go live in mid-2017, and the content will be available across desktop and mobile devices.
PokerStars first launched their website in 2014 and had since added content from leading industry suppliers. Aside from the global website the brand has launched various casino products in a number of regulated jurisdictions around Europe and other parts of the world.
In addition to the agreement with Microgaming™, PokerStars are striving to increase their customer base beyond online casino games. They are also looking for go live with an online sports betting brand.
PokerStars is currently owned by the Isle of Man-headquartered gambling company Rational Group.